Perennial Downtown Chic

Neighborhood trends come and go, but the connotation of style and glamour that’s rightfully attached to SoHo – South of Houston Street – has held fast for decades.  

The artists’ lofts and studios of the 1970s have given way to some of the most highly coveted real estate in the city.  SoHo’s cast-iron architecture and cobblestone blocks are photographed by tourists from all over the world, and the winding blocks are lined with designer boutiques, quaint eateries, and trendy bars.  

Fashionistas and financiers alike populate this always glamorous, bustling neighborhood, where everywhere you look you’ll see beautiful buildings, beautiful people, and the essence of stylish lower Manhattan.


Popular Types of Housing

Most of SoHo’s signature cast-iron buildings conceal luxurious loft-style condos; no longer the studios of bohemian artists, these spaces are some of the most sought-after - and costly - residences in the city.


Travel Time

Times Square
Financial District
Grand Central Terminal
Union Square


Housing Works Bookstore

Much more than just a bookstore - although it is a lovely one, with a beautiful split-level space and balconies of books joined by winding staircases - this charitable institution donates 100% of its profits to Housing Works’ outreach efforts, is staffed entirely by volunteers, and hosts comedy shows, readings, and poetry events. Its cafe is a popular spot to meet friends or curl up with a stack of books, and the space is often rented out for weddings, photo and film shoots, and fundraising events.

Housing Works Bookstore
Blue Ribbon Brasserie

The flagship of the Blue Ribbon restaurant group, which now has locations everywhere from London to Las Vegas, is this prototypically downtown New York bistro, where both locals and savvy outsiders know to satisfy their late night cravings for bone marrow, foie gras, a sumptuous raw bar, and other delicacies until 4 a.m.

Blue Ribbon Brasserie
Angelika Film Center

The best place in the city to catch independent, foreign, and limited run films, this cinema is one of the country’s most beloved art-house venues.

Angelika New York

Although most of SoHo’s stretch of Broadway is lined with mass-market retailers, the downtown outpost of Prada on the corner of Broadway and Prince Street is an oasis of beauty amidst the bustle. Even if the famed Italian designer’s wares are not to your taste or price point, the store itself - designed by renowned architect Rem Koolhaas and former site of the Guggenheim in SoHo - is a visual wonder to behold. An undulating zebrawood staircase, which doubles as amphitheater-style seating, and a rounded glass elevator lead to touch-activated dressing rooms and a maze-like layout of luxury goods.

Prada SoHo


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